In our course Building a Second Brain, we teach people how to capture, organize, and share their most valuable knowledge and know-how using technology. We call this practice Personal Knowledge Management, or PKM.

One of the most common questions I am asked is “Why Evernote?”

This guide will explain why, out of all the apps out there for managing knowledge, I use and recommend Evernote. I’ll also explain the criteria I believe anyone should use when evaluating an app, regardless of which one they choose.

For more on what it looks like to use notes apps to build a “second brain,” see my article How to Use Evernote for Your Creative Workflow.

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