In The Four Pathways of Modern Book Publishing, I described the main routes for a writer to get published today, and in The Case for Traditional Publishing for Full-Stack Freelancers I explained why I believe that for full-stack freelancers like me, traditional publishing makes the most sense.

With that foundation, here are the steps I’m planning on following for my own book, based on my online course Building a Second Brain:

1. Work with a well-known, established editor who worked on the best-selling book in my genre

I emailed this editor directly, and she agreed to work with me based primarily on my online following, a brief explanation of how my idea relates to the books she has worked on, and a video call in which I made my case. I’m waiting on a formal proposal and expect to begin working together in mid-April.

The value she provides is the credibility and network that comes with her experience in the industry. She has shepherded many best-selling books in my genre into the market, and I am depending on her intuition about what people respond to as we develop the proposal together.


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