This is a conversation and interview with Toby Sola, Co-Founder and Chief Product Officer of Brightmind, a meditation app that expands the boundaries of human potential through tailored meditation instruction.

We discuss topics such as:

  • The intersection and fusion of monastic and entrepreneurial cultures
  • How Toby stays focused and motivated building a technology product designed to help people live better lives
  • The benefits of meditation and mindfulness not just on stress and sleep, but our ability to make a positive impact on the world
  • Meditation as training in letting go (and going beyond) your own perspective, which paradoxically allows you to hold on to it much more strongly when it matters most
  • Whether and how empathy for user experience design is teachable
  • Behind the scenes of developing an intentional meditation app
  • Critiques of current meditation teaching techniques and how Brightmind is addressing them, and setting up users for a robust meditation practice
  • Meditation as a cognitive operating system for modern life
  • Balancing solving problems (pains) with aspirational benefits (gains) in self-improvement training
  • How embracing what makes you unique and weird is crucial to building a strong brand and following

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