Books

Tiago Forte and his parents

Launching Building a Second Brain in Brazil and Mexico

One of the aspects of writing a book I most looked forward to was releasing it in my family’s country of origin, Brazil. I’d spent years daydreaming about what that would feel like, returning to my homeland bearing the gift of hard-won knowledge to share with the people who had given me so much. Criando

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The 5-Year Journey of Publishing Building a Second Brain

The 5-Year Journey of Publishing Building a Second Brain

An aspiring author asked me what I’d learned from writing and publishing my book over the last 5 years. I responded with a 17-minute video, recapping the timeline of the project, my biggest lessons, mistakes, and sales milestones. If you’ve ever considered publishing a book or are just curious about what went into the project,

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Part 5: Book Promotion Strategy

The 6 Pillars of Our Book Promotion Strategy

There’s something book publishers don’t tell you when you sign their offer on the dotted line: almost all the responsibility for promoting your book will fall on your shoulders. A lot of authors complain about this fact, as if it represents publishers shirking their duty or being lazy. I see it quite differently: authors are

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Part 3: The 5 Pillars of My Writing Process

The 5 Pillars of My Writing Process

In the second part of this blog series, I shared how I treated my book as a series of small projects culminating in a final product. The same was true for each of the 10 chapters it contained: each one was its own project, with a deadline and a goal for what that chapter was

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The Extended Mind Book Cover

The Extended Mind: Reimagining the Nature of Intelligence

The conventional approach to intelligence has been to rely only on our own personal mental capabilities. We tend to assume that intelligence resides only in our skulls, the same way the computation of a computer is sealed inside its aluminum case. But in her book The Extended Mind (affiliate link) Annie Murphy Paul argues otherwise:…

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The Project Management of a Bestselling Book

The Project Management of a Bestselling Book

One of the most common questions I’ve received since the release of Building a Second Brain has been how I used my own Second Brain to write it. There is absolutely no way I could have done this without my Second Brain. I honestly cannot imagine how anyone undertakes an endeavor of this magnitude without

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Can Amazon Reviews Predict Book Sales

How I Used Amazon Reviews to Predict Sales of My Book

This research project started with a simple question that has crossed every author’s mind: How can I tell which books are successful? TV shows have Nielsen ratings, music albums have the Billboard Top 100, and movies regularly publicize their box office earnings, but not books. Bestseller lists like The New York Times are notoriously subjective,

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Inventing the Digital Filing Cabinet

The modern era didn’t start with the invention of the car, the television, or the internet. It was the arrival of the humble filing cabinet – a simple metal box with drawers that held pieces of paper on their edge – that changed everything. As Craig Robertson argues in his book The Filing Cabinet: A…

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