I recently compiled all my notes, findings, and ideas about the “ideal customer” for Building a Second Brain, and put them into a single document. I’m working with my editor to narrow down and refine this customer profile from here, so I can have a crystal clear person in mind as I write the sample chapters for the book proposal.
I’m publishing it here to gather any feedback or ideas you may have about the kind of person I should be writing this book for. Hopefully it will also be useful for any creative projects you are working on that require identifying a target customer. The prompts and questions were pulled from various courses, books, and marketing exercises I’ve collected over the years.
To read this story, become a Praxis member.
Members get access to:
- 1–3 exclusive articles per month, written or curated by Tiago Forte of Forte Labs
- Members-only comments and responses
- Early access to new online courses, ebooks, and events
- A monthly Town Hall, hosted by Tiago and conducted via live videoconference, which can include open discussions, hands-on tutorials, guest interviews, or online workshops on productivity-related topics
Click here to learn more about what's included in a Praxis membership.
Already a member? Sign in here.